Investments

The beef checkoff invests producer dollars in programs designed to enhance beef demand, such as, consumer education, responding to misinformation about our product, new product development, advertising, supermarket and restaurant promotions, and increasing U.S. beef exports.

Promotion

Encompasses advertising, new product development and promotional partnerships with restaurants and supermarkets to stimulate sales of beef in the marketplace.

Research

Information and promotion projects are developed based on consumer, nutrition, beef safety and product enhancement research.

Consumer Information

Works to enhance beef’s image through nutritional data and other positive messages targeted to news media, food editors, teachers, dietitians, physicians and other groups.

Industry Information

Promotes an understanding of the beef industry and maintains a positive marketing climate by helping to provide factual information concerning the beef industry.

Foreign Marketing

Seeks to identify and develop international markets for U.S. beef and beef variety meats.

Producer Communications

Aims to inform beef producers about how checkoff dollars are being invested and communicates program results.

The beef checkoff program acts as a catalyst for change. It is designed to stimulate others to sell more beef and encourage consumers to buy more beef.