About 80 percent of beef producers in the U.S. believe that the Beef Checkoff Program has helped contribute to a positive trend in beef demand, and 80 percent of them believe that the checkoff program has value, even when the cattle market is down, according to a January 2005 survey. In addition, the semiannual surveys conducted for the Cattlemen's Beef Board by an independent market-research firm indicate that more than 90% of cattlemen in the U.S. believe it is important for them to know how their checkoff dollars are being spent.

The Producer Communications arm of the checkoff program is the avenue for providing that information to producers. This comes in the forms of an annual report, informative articles in magazines and newspapers, radio commercials and Beef Reports on ag radio, email communications, coordination with media on stories, issues management and so on. The links below provide a viewing of a few of the Beef Checkoff Program's latest producer communication efforts in Iowa. The purpose of communications like these is to help producers understand better how their money is being invested to increase the demand for beef and to improve their profit possibilities.