Beef Jerky

IBIC Welcomes Director of Marketing & Communications

Chris Freland | February 7, 2019

Contact: Chris Freland, Executive Director, Iowa Beef Industry Council, 515-296-2305

 

AMES, IA – The Iowa Beef Industry Council (IBIC) is excited to welcome Kylie Peterson, Ames, Iowa, as Director of Marketing & Communications. Peterson will be leading efforts in beef promotions, advertising, social and digital media communications. She will be collaborating with team members on marketing initiatives that promote beef and the beef industry to consumer audiences.

IBIC Chairman Janine Moore comments, “The experience Kylie brings from her previous communications role with the Council for Agricultural Science and Technology (CAST) and her background as a lifelong cow-calf producer will be valuable assets. We are happy to have Peterson working on behalf of both the national and state checkoff programs.”

Peterson holds a bachelor’s degree from Iowa State University in Agriculture and Life Sciences Communications emphasis. She has been involved in the beef business her whole life working with her family in the cow-calf business in Eddyville, Iowa.  Prior to her employment with IBIC Kylie and her family were awarded the Beef Quality Assurance Cow-Calf Award in 2018. 

Peterson was part of the Young Cattlemen’s Leadership Program this past year.  Successfully completing her Masters of Beef Advocacy (MBA) training she was presented with Top of Class honors. Peterson will now serve as the State Coordinator for the MBA program in Iowa.  Additionally, her communications and marketing expertise will help guide the direction for growing beef demand and broadly sharing the beef farmers’ story.

Peterson, who joined the IBIC staff on January 21st, has a passion for the beef industry and expressed, “I am excited to put my beef industry experience, love for serving others, and communication skills to work at IBIC. I feel extremely honored to have this opportunity and look forward to working on behalf of the beef community to promote the purchasing, preparation, and enjoyment of beef from pasture to plate.” 

“This role is critical in communicating with our consumer audience and initiating marketing strategies that grow demand and inspire consumer confidence in beef,” comments Chris Freland, Executive Director of IBIC. “Having Peterson working as part of our team with her background in the beef business and communications experience to advance our programs throughout the state of Iowa will be so vital to our mission.”

Peterson can be reached at the Iowa Beef Industry Council or via email.

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About the Iowa Beef Industry Council:  The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff.  Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand.  For more information, visit www.iabeef.org.