Beef Jerky

Beef Checkoff Hosts Dietitian Media Training Workshop

Rochelle Gilman | March 27, 2019

Contact: Rochelle Gilman, RD, Director of Nutrition and Health Promotions, Iowa Beef Industry Council, 515-238-0944

Iowa State University dietetic student conducts mock TV interview on health benefits from optimal protein intake.

AMES, IA – The Iowa Beef Industry Council (IBIC) provided media training workshops to twenty-two dietetic interns, students, and clinical dietitians at the University of Iowa on February 26 in Iowa City and at Iowa State University in Ames on February 27. The training offered professional development in media communications and beef nutrition research to interns and students who will become registered dietitians or clinical dietitians.

Training topics covered media tips and communication skills, TV food display tips, a beef nutrition update, and individual mock interviews on the health benefits of optimal protein intake. The media training was conducted by Ryan Goodman, Director of Grassroots Advocacy and Spokesperson Development at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. Dietetic interns at the University of Iowa also heard Iowa County beef farmer, Laura Blomme, present information on her family’s beef farm.

“Consumers trust dietitians for nutrition and health information,” says Rochelle Gilman, RD, Director of Nutrition and Health for IBIC. “The trainings provide health professionals valuable media and communication skills and practice for effective nutrition and health messages using media.”

A post-survey completed by participants after the trainings showed a positive shift in attitudes and knowledge about the health benefits of beef. And survey results indicated a positive change in recommending beef as often as other proteins in their future career as a dietitian. One student commented regarding the training, “I learned a wealth of information on protein and beef recommendations I can share with my community. The workshop gave me valuable tools and helped build my confidence for future media interviews.”

The purpose of the beef checkoff’s outreach with dietitians is to provide science-based information about nutrition and the health benefits of beef. Dietitians can have a positive influence on beef by making recommendations regarding its role in a healthy diet to patients on a daily basis.

The media training workshops were funded by the National Beef Checkoff Program and the Iowa State Beef Checkoff Program. For more information, visit


About the Iowa Beef Industry Council:  The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff.  Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand.  For more information, visit