Contact: Kylie Peterson, Director of Marketing & Communications, Iowa Beef Industry Council, 515-296-2305
Nine social influencers attended a “BEefTogether” Steak Night, thanks to a partnership between the New York and the Iowa Beef Industry Councils, funded by the Beef Checkoff. This evening event focused on hosting with beef, including how to cut, cook and present the perfect steakhouse-style steak. Food Bloggers from throughout the Rochester area joined New York Beef Council (NYBC) staff and award-winning Chef Victor Ramirez, owner of Madison Bistro in Wampsville, NY.
“Cooking with beef does not have to be intimidating! Filet Mignon, a cut of beef well known as a staple on steakhouse menus can be prepared at home to wow a crowd”, shared Jean O’Toole, Executive Director of NYBC, “With the new knowledge from today’s event attendees understand how to cut, season and cook a steak to perfection. Post evaluations of the event revealed that 100% of attendees would recommend this opportunity to their colleagues, and every attendee gave the program 5 out of 5 stars.
The group learned about beef’s unique flavor profile and how to elevate steaks by engaging the fifth taste, umami. Chef Victor, winner of the 2019 NYBC Best NY Steak Competition, led attendees through the steps of developing compound butter with sundried tomatoes, blue cheese and fresh parsley. He also created a black garlic and fresh thyme compound butter for dinner.
NYBC Director of Producer Communications and Influencer Outreach, Katherine Staiger noted, “This event provided the opportunity to engage directly with key influencers to deliver a unique experience while they learn about beef’s unique flavor profile and how easy it is to enjoy beef with family and friends.” These influencers have a large social network and strong rapport with their followers. Their voices as beef advocates provides a direct link to thousands of consumers who may have questions about beef production, processing, or cookery. Therefore, arming bloggers with beef skills and information will help them to share the beef story.” The goal of the NYBC is to serve as the premier source of beef information to the influencers in our region.
About the Iowa Beef Industry Council: The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff. Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.iabeef.org.
About the Beef Checkoff: The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.