Contact: Kylie Peterson, Director of Marketing, Iowa Beef Industry Council, 515-296-2305
IBIC's Kylie Peterson shares the excitement of the launch of the 11th Annual Iowa's Best Burger Contest.
The Best Burger Contest is not only a great way to celebrate Iowa’s 25,000 beef farmers, it’s also a great way to increase business for participating restaurants and draw visitors to Iowa communities.
“Winning the 2019 Iowa’s Best Burger Contest put our restaurant on the map and garnered new customers from all over the state. We went from serving 200 burgers a week to 200 burgers a night,” says Oskaloosa’s Wood Iron Grille. “Our burgers have always been our best-selling menu item, but after winning the contest nearly every guest that dined at our restaurant ordered a burger.”
The contest is sponsored by the Iowa Beef Industry Council (IBIC) and the Iowa Cattlemen’s Association (ICA) and occurs in two phases. In the first phase, Iowans are encouraged to nominate their favorite burger, whether it’s gourmet or down-home style. Nominations will be accepted between February 10 and March 10, 2020.
“Burgers are such a classic American favorite and a great source of high-quality protein that is authentic, real and raised responsibly. Beef supplies 10 essential nutrients without a long list of ingredients or added sodium. It’s hard to beat the taste, satisfaction and nutrition you get from a serving of real beef and this contest showcases just that,” says Janine Moore, IBIC’s Chairman.
This is the eleventh year of the contest, which unites beef lovers and beef farmers across the state. After the nomination period, 10 restaurants will be chosen as finalists and visited by a secret panel of judges, who will determine the ultimate winner. The 2020 Best Burger in Iowa will be announced on May 1, 2020 with the kick-off of May Beef Month in Iowa.
Details about the contest, rules, and the voting form are available on the Iowa Beef Industry Council’s website, www.iabeef.org. Burger lovers can also find a link to the online nomination form at the Iowa Beef Council Facebook page; or by texting BEEF to 313131. Photos of your favorite burger can be shared socially using #IABestBurger. The nomination period will close at 5 p.m. on March 10, 2020.
To qualify to be named Iowa’s Best Burger, the burger must be a 100% real beef patty and be served on a bun or bread product.
Restaurants can download a digital toolkit including promotional materials for the contest from IBIC’s website at www.iabeef.org to promote the contest to their customers. The promotional materials can be used in restaurants, online, or on social media.
About the Iowa Cattlemen's Association: The Iowa Cattlemen’s Association represents nearly 10,000 beef-producing families and associated companies dedicated to the future of Iowa’s beef industry. ICA’s mission is “Grow Iowa’s beef business through advocacy, leadership and education.”
About the Iowa Beef Industry Council: About the Iowa Beef Industry Council: The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff. Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.iabeef.org.