The mission of the Beef Checkoff Program focuses on "improving producer profitability, expanding consumer demand for beef and strengthening beef's position in the marketplace." To accomplish this the checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through the combination of initiatives, including consumer advertising, research, public relations and new product development.
Iowa Beef Quality Assurance Program
A national program that raises consumer confidence through a commitment to quality within every segment of the beef industry.
County Grant Program
Enhance beef advertising and promotion efforts within your county. This program is funded by the Iowa State Beef Checkoff Program.
Tell your story with the tools you need from the Masters of Beef Advocacy (MBA) Program.masters of beef advocacy program
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