Contact: Kylie Peterson, Director of Marketing & Communications, Iowa Beef Industry Council, 515-296-2305
In light of the cancellation of this year’s Iowa State Fair, Iowa’s beef producers wanted to bring a fair food favorite into beef lovers’ homes and encourage creativity in the kitchen. The Iowa Beef Industry Council teamed up with the Cattlemen’s Beef Quarters to host a Hot Beef Sundae Virtual Cooking Contest for all ages. Entries were accepted online between July 21 and August 4, 2020.
In order for recipes to be considered, they needed to be prepared using 100% real beef. Any cut of beef or combination of ingredients could be included. A list of recipe ingredients, directions and a high-resolution photo of each dish accompanied each entry.
More than 30 creative and drool-worthy entries were gathered from across the state. “We thought hosting this virtual cooking contest would encourage participants to get creative in the kitchen and add their own spin to this fair food staple,” said Kylie Peterson, IBIC Director of Marketing and Communications. “The exciting thing about cooking with beef is there are more than 50 cuts to choose from that all pair perfectly with a variety of spices and flavors, leaving endless opportunities for originality.”
Selection of the first, second and third place winners in each age category and the most creative Hot Beef Sundae were conducted by an anonymous panel of judges. Judging was based on appearance and creativity.
First place in each age category received a $100 beef certificate and a free Hot Beef Sundae coupon from the Cattlemen’s Beef Quarters for the 2021 Iowa State Fair. Second place in each age category received a $75.00 beef certificate and a free Hot Beef Sundae coupon from the Cattlemen’s Beef Quarters for the 2021 Iowa State Fair. Third place in each age category received a $50.00 beef certificate and a free Hot Beef Sundae coupon from the Cattlemen’s Beef Quarters for the 2021 Iowa State Fair. The winner of the most creative category received a $100 beef certificate and a free Hot Beef Sundae coupon from the Cattlemen’s Beef Quarters for the 2021 Iowa State Fair.
###
About the Iowa Beef Industry Council: The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff. Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.iabeef.org.
Share This Page