The mission of the Beef Checkoff Program focuses on "improving producer profitability, expanding consumer demand for beef and strengthening beef's position in the marketplace." To accomplish this the checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through the combination of initiatives, including consumer advertising, research, public relations and new product development.
The Iowa Beef Industry Council (IBIC) is excited to welcome Kylie Peterson, Ames, Iowa, as Director of Marketing & Communications
Beef producers from across Iowa elected, Dan Hanrahan and Corinne Rowe to serve as directors of the Executive Committee for Iowa Beef Industry Council.
During the 2018 Iowa Cattle Industry Leadership Summit, the Iowa Beef Industry Council (IBIC) recognized Kennedy Cattle Company, Peterson Farms, and Denise Schwab for the 2018 Iowa Beef Quality Assurance (BQA) Awards.
Food and wine lovers from all over the city of Chicago and the suburbs came out of the woodwork by the thousands to attend the biggest high-end food and wine event of the year on September 28-30: Chicago Gourmet.