Checkoff News
The mission of the Beef Checkoff Program focuses on "improving producer profitability, expanding consumer demand for beef and strengthening beef's position in the marketplace." To accomplish this the checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through the combination of initiatives, including consumer advertising, research, public relations and new product development.
Checkoff Update:
Checkoff dollars are invested in 6 programs areas:
- Promotion
- Includes advertising, merchandising, and new-product development, as well as training and promotional partnerships with restaurants and supermarkets that stimulate sales of beef products.
- Research
- Provides the foundation for virtually all checkoff-funded information and promotion projects by providing the science related to beef nutrition, beef safety and pathogen resistance. The checkoff also invests in quality enhancement and new-product opportunities, as well as analysis of consumer trends, perceptions, and concerns about beef and the beef community.
- Consumer information
- Helps enhance beef's image by sharing nutritional data and other positive messages with targeted news media, food editors, dietitians, physicians and other individuals and groups who influence consumer's food knowledge and choices.
- Industry information
- Strives for an accurate understanding of the beef industry and helps maintain a positive cattle-marketing climate. Also provides factual information to correct misleading or inaccurate publicity about beef safety and environmental and animal-welfare issues.
- Foreign marketing
- Identifies and develops international markets for U.S. beef and beef variety meats through programs aimed at expanding market penetration, gaining new market access, improving global consumer perceptions and building trust in U.S. beef.
- Producer communication
- Informs producers and importers about how their checkoff dollars are invested and communicates specific program results.
January 7, 2019
IBIC Accepting Research Proposals
Beef farmers in Iowa are excited about the opportunity to release the 2018-19 call for research proposals funded by the $0.50-per-head Iowa State Beef Checkoff Program.
January 2, 2019
Japan & South Korea Equally Hungry for U.S. Beef
The Japanese market for U.S. beef continues as the number one export market for our products. South Korea is edging forward to compete for the same product currently the number two export market.
December 18, 2018
Kennedy, Peterson, Schwab win 2018 Iowa Beef Quality Assurance Awards
During the 2018 Iowa Cattle Industry Leadership Summit, the Iowa Beef Industry Council (IBIC) recognized Kennedy Cattle Company, Peterson Farms, and Denise Schwab for the 2018 Iowa Beef Quality Assurance (BQA) Awards.
October 15, 2018
Beef. It's What's For Dinner. Debuts at Chicago Gourmet Food & Wine Event
Food and wine lovers from all over the city of Chicago and the suburbs came out of the woodwork by the thousands to attend the biggest high-end food and wine event of the year on September 28-30: Chicago Gourmet.