Checkoff News
March 28, 2023
Hy-Vee Dietitian Recommends Beef
The Iowa Beef Industry Council's collaboration with Hy-Vee Registered Dietitians like Anne Cundiff is a crucial step in promoting healthy eating habits among Hy-Vee dietetics customers.
March 28, 2023
New Checkoff-Funded Study Aims to Find Optimal Marketing Endpoints for Cattle Feeders
The Iowa Beef Center's Erika Lundy-Woolkfolk is an Iowa native, Iowa State University alumni and fellow cattle producer poised on helping other Iowa beef producers find solutions to support sound decision making and ultimately, the opportunity to add value to the bottom line.
March 27, 2023
Trade Visit to Japan and South Korea Shows High Demand for Your U.S. Beef
Where is your Iowa-raised beef exported to? Well, a large portion goes to Japan and South Korea.
January 31, 2023
Iowans Choose Beef Over Meat Substitutes
Consumer data show Iowans have a strong preference for beef leaving little market share for protein substitutes.
December 21, 2022
Your Checkoff Dollars are Funding Vital Beef-on-Dairy Research
The practice of breeding dairy cows to beef sires for meat production continues to grow. But beef on dairy crosses also present a unique set of challenges to solve.
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