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Checkoff News

The mission of the Beef Checkoff Program focuses on "improving producer profitability, expanding consumer demand for beef and strengthening beef's position in the marketplace." To accomplish this the checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through the combination of initiatives, including consumer advertising, research, public relations and new product development.

Checkoff Update:

Checkoff dollars are invested in 6 programs areas:

  • Promotion 
    • Includes advertising, merchandising, and new-product development, as well as training and promotional partnerships with restaurants and supermarkets that stimulate sales of beef products. 
  • Research 
    • Provides the foundation for virtually all checkoff-funded information and promotion projects by providing the science related to beef nutrition, beef safety and pathogen resistance. The checkoff also invests in quality enhancement and new-product opportunities, as well as analysis of consumer trends, perceptions, and concerns about beef and the beef community. 
  • Consumer information 
    • Helps enhance beef's image by sharing nutritional data and other positive messages with targeted news media, food editors, dietitians, physicians and other individuals and groups who influence consumer's food knowledge and choices. 
  • Industry information 
    • Strives for an accurate understanding of the beef industry and helps maintain a positive cattle-marketing climate. Also provides factual information to correct misleading or inaccurate publicity about beef safety and environmental and animal-welfare issues. 
  • Foreign marketing 
    • Identifies and develops international markets for U.S. beef and beef variety meats through programs aimed at expanding market penetration, gaining new market access, improving global consumer perceptions and building trust in U.S. beef. 
  • Producer communication 
    • Informs producers and importers about how their checkoff dollars are invested and communicates specific program results.
August 1, 2019

Iowa’s Best Burger at Iowa State Fair

The 2019 Iowa’s Best Burger will be featured during the upcoming Iowa State Fair at the Cattlemen’s Beef Quarters on Friday, August 9.

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July 24, 2019

Cattlemen’s Beef Quarters Announces New Menu Item for 2019

The Cattlemen’s Beef Quarters at the Iowa State Fair announces a new menu item for 2019 – Ranch Hand Steak Salad.

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July 2, 2019

Beef at Drake Road Race Recovery Zone

The Iowa Beef Industry Council (IBIC) provided beef jerky to 2,000 runners who competed in the 5K, 10K and half marathon at the Drake Relays Road Races held April 20th, in Des Moines, Iowa.

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June 18, 2019

Stockmanship & Stewardship Event June 28-29 in Ames

Join us in Ames, IA for the Midwest Summer Stockmanship & Stewardship experience on June 28-29, 2019.

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June 3, 2019

Serve up a Savory Steak this June

In honor of steak month, the Iowa Beef Industry Council is sharing tips on how to enjoy wholesome, nutritious and delicious beef meals on the grill all summer long.

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May 21, 2019

The Beef Industry Behind the Auction Block

The Beef Checkoff Program releases the latest farmer profile video to show consumers how beef gets from pasture to plate.

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May 2, 2019

May is Beef Month in Iowa

Governor Kim Reynolds along with representatives from Iowa's beef industry gathered at the state's capital to proclaim May as Beef Month in Iowa.

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April 25, 2019

Winners Selected in Beef Marketing Competition

The Iowa Agriculture Literacy Foundation has selected winners for High Steaks, their beef marketing competition.

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April 23, 2019

Beef Checkoff Educates Health Professionals at Iowa Health Conferences

The Iowa Beef Industry Council (IBIC) attended two state-wide health conferences to educate influential health professionals on the positive benefits of beef and the importance of beef as a food for strength.

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April 18, 2019

Hands-on Cattle Care Training is Coming to Iowa

Join us in Ames, IA for the Midwest Summer Stockmanship & Stewardship experience on June 28-29, 2019.

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March 27, 2019

Beef Checkoff Hosts Dietitian Media Training Workshop

The Iowa Beef Industry Council provided media training workshops to twenty-two dietetic interns, students, and clinical dietitians at the University of Iowa on February 26 in Iowa City and at Iowa State University in Ames on February 27.

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March 22, 2019

Beef Checkoff Engages Family Physicians in Pennsylvania

The national Beef Checkoff welcomed the opportunity to engage, on a local level, with the Pennsylvania Academy of Family Physicians.

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March 19, 2019

Top 10 Announced for Iowa’s Best Burger Contest

Iowa's Best Burger Contest announces the 2019 Top 10 Best Burgers.

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March 5, 2019

Virtual Reality Beef Ranch Tours Expand to Global Audiences

A look inside America’s beef farming and ranching industry is now available to new audiences with translated 360-degree virtual tours.

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February 27, 2019

Less Than Two Weeks to Nominate Iowa’s Best Burger

There is still time to nominate your favorite burger for this year’s Iowa’s Best Burger Contest.

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February 11, 2019

Search Begins For Iowa's Best Burger

Iowa’s beef producers are asking their fellow Iowans to help find Iowa’s Best Burger in 2019.

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February 7, 2019

IBIC Welcomes Director of Marketing & Communications

The Iowa Beef Industry Council (IBIC) is excited to welcome Kylie Peterson, Ames, Iowa, as Director of Marketing & Communications

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January 24, 2019

Beef Producers Elected to Oversee National & State Beef Checkoffs in Iowa

Beef producers from across Iowa elected, Dan Hanrahan and Corinne Rowe to serve as directors of the Executive Committee for Iowa Beef Industry Council.

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January 7, 2019

IBIC Accepting Research Proposals

Beef farmers in Iowa are excited about the opportunity to release the 2018-19 call for research proposals funded by the $0.50-per-head Iowa State Beef Checkoff Program.

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January 2, 2019

Japan & South Korea Equally Hungry for U.S. Beef

The Japanese market for U.S. beef continues as the number one export market for our products. South Korea is edging forward to compete for the same product currently the number two export market.

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December 18, 2018

Kennedy, Peterson, Schwab win 2018 Iowa Beef Quality Assurance Awards

During the 2018 Iowa Cattle Industry Leadership Summit, the Iowa Beef Industry Council (IBIC) recognized Kennedy Cattle Company, Peterson Farms, and Denise Schwab for the 2018 Iowa Beef Quality Assurance (BQA) Awards.

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October 15, 2018

Beef. It's What's For Dinner. Debuts at Chicago Gourmet Food & Wine Event

Food and wine lovers from all over the city of Chicago and the suburbs came out of the woodwork by the thousands to attend the biggest high-end food and wine event of the year on September 28-30: Chicago Gourmet.

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