Checkoff News

The mission of the Beef Checkoff Program focuses on "improving producer profitability, expanding consumer demand for beef and strengthening beef's position in the marketplace." To accomplish this the checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through the combination of initiatives, including consumer advertising, research, public relations and new product development.

Checkoff Update:

Checkoff dollars are invested in 6 programs areas:

  • Promotion 
    • Includes advertising, merchandising, and new-product development, as well as training and promotional partnerships with restaurants and supermarkets that stimulate sales of beef products. 
  • Research 
    • Provides the foundation for virtually all checkoff-funded information and promotion projects by providing the science related to beef nutrition, beef safety and pathogen resistance. The checkoff also invests in quality enhancement and new-product opportunities, as well as analysis of consumer trends, perceptions, and concerns about beef and the beef community. 
  • Consumer information 
    • Helps enhance beef's image by sharing nutritional data and other positive messages with targeted news media, food editors, dietitians, physicians and other individuals and groups who influence consumer's food knowledge and choices. 
  • Industry information 
    • Strives for an accurate understanding of the beef industry and helps maintain a positive cattle-marketing climate. Also provides factual information to correct misleading or inaccurate publicity about beef safety and environmental and animal-welfare issues. 
  • Foreign marketing 
    • Identifies and develops international markets for U.S. beef and beef variety meats through programs aimed at expanding market penetration, gaining new market access, improving global consumer perceptions and building trust in U.S. beef. 
  • Producer communication 
    • Informs producers and importers about how their checkoff dollars are invested and communicates specific program results.
October 8, 2020

Best Beef Dish of DSM Restaurant Week 2020

Vino209 Wine Bar & Bistro claimed the title of "Best Beef Entrée of dsm Restaurant Week 2020" with their crowd-please Steak Roulade.

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September 20, 2020

Iowa's Best Burger Named At The Twisted Tail

The 2020 Iowa’s Best Burger has been named at The Twisted Tail Steakhouse & Saloon in BeeBeeTown, Iowa.

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August 26, 2020

Hot Beef Sundae Virtual Cooking Contest Results

The Iowa Beef Industry Council teamed up with the Cattlemen’s Beef Quarters to host a Hot Beef Sundae Virtual Cooking Contest for all ages.

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July 21, 2020

Hot Beef Sundae Virtual Cooking Contest

This summer the Cattlemen’s Beef Quarters and Iowa Beef Industry Council are teaming up to host a Hot Beef Sundae Virtual Cooking Contest for all ages.

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July 10, 2020

2020 Governor’s Charity Steer Show Comes to Iowa State University

For the first time in its 38 year history, the annual Governor’s Charity Steer Show (GCSS) will not be held at the Iowa State Fair. Due to the cancellation of this year’s fair, Iowa State University will host the event.

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July 6, 2020

Iowa Beef Checkoff Partnered with New York Beef Council to Host Virtual Farm Tour

Iowa Beef Industry Council in partnership with New York Beef Council, live-streamed a virtual farm tour connecting consumers to a New York cow-calf operation and an Iowa feedlot.

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June 30, 2020

"United We Steak" Encourages Iowans To Grab Their Favorite Beef Cut and Fire Up The Grill

Iowa Beef Council participates in new Beef. It’s What’s For Dinner. grilling campaign celebrating America’s favorite protein pastime.

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June 18, 2020

Beef Up Iowa Program Connects Beef Farmers With Food Insecure Iowans

Iowa Gov. Kim Reynolds, Lt. Gov. Adam Gregg and Secretary of Agriculture Mike Naig today announced the Beef Up Iowa program to connect Iowa beef producers with food insecure Iowans.

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June 16, 2020

Iowa Beef Checkoff Directory Connects Consumers to Local Beef

Earlier this month the Iowa Beef Industry Council (IBIC) announced the launch of a local beef directory to connect farmers that sell beef with consumers who want to buy it.

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June 2, 2020

Iowa Beef Checkoff Introduces Directory to Connect Beef Producer to Local Buyers

IBIC is excited to announce the launch of a local beef directory to connect beef producers with local buyers.

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May 1, 2020

May is Beef Month in Iowa

May is Beef Month in Iowa, and the perfect opportunity to pay tribute to Iowa's hard-working farmers that are committed to providing high-quality, wholesome and nutritious beef for your families.

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April 20, 2020

Five Affordable Beef Steaks and Roasts for Cheap Meals

Sometimes you just need a really good, budget-friendly meal that tastes better than something that comes from a box.

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March 24, 2020

Rex Hoppes Named Iowa Beef Industry Council Executive Director

Van Meter Farmer, Businessman Has Broad Ag Background

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March 19, 2020

Beef Up Your Immune System and Cooking Skills

While some of you may be stuck at home with the kids and frantically racking your brain for simple supper recipes, others may be looking for ways to boost your immune system with a nutritious and delicious meal. Either way, beef has you covered on both counts.

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March 13, 2020

Top 10 Announced for Iowa’s Best Burger Contest

Iowa's Best Burger Contest announces the 2020 Top 10 Best Burgers.

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March 2, 2020

Iowa's Best Burger: Less Than Two Weeks To Nominate

There are less than two weeks to nominate your favorite burger joint and it’s a close race to the finish line for several Iowa restaurants vying for this year’s title of Iowa’s Best Burger.

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February 24, 2020

Two Iowa Beef Producers Secure National Beef Leadership Roles

Beef producers help guide Beef Checkoff spending through Federation, Operating Committee.

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February 10, 2020

Search Begins for Iowa's Best Burger

The Best Burger Contest is not only a great way to celebrate Iowa’s 25,000 beef farmers, it’s also a great way to increase business for participating restaurants and draw visitors to Iowa communities.

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December 18, 2019

2019 Beef Quality Assurance Award Winners

At the 2019 Iowa Cattle Industry Leadership Summit, the Iowa Beef Industry Council recognized Steve Rehder of 3-R Feedlots Inc., Bruce River, Katy Lippolis and Sheldon Livestock Sales Inc. for the 2019 Iowa Beef Quality Assurance Awards.

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December 9, 2019

Statewide Chef Competition Showcases Beef and Soy Sharing the Plate

"We love the message combining beef and soy in a competition sends. There is room for both on the same plate, they are complements, not competitors."

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November 26, 2019

Food Bloggers Learn To Prepare the Perfect Steak

Nine social influencers attended a “BEefTogether” Steak Night, thanks to a partnership between the New York and the Iowa Beef Industry Councils, funded by the Beef Checkoff.

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November 21, 2019

Beef At Iowa Corn-Fed Food Blogger Tour

The Iowa Beef Industry Council partnered with the Iowa Corn Growers Association and the Iowa Pork Producers Association this fall for the 2019 Iowa Corn-Fed Food Blogger Tour.

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November 19, 2019

Iowa Supports New Theater-Focused Beef Promotion Campaign This Holiday Season

The Beef Drool Log is a two-and-a-half-hour video featuring a Prime Rib Roast cooking on a rotisserie over an open flame. The video puts a tasty spin on the iconic Yule Log like only beef can.

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November 5, 2019

Fuel for Performance | Sports Nutrition Videos

Ellen Davis, sports dietitian and RD, shares the important role protein plays before, during and after a workout or competition to improve athletic performance and enhance recovery.

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October 31, 2019

Iowa Beef Backs New Consumer Campaign Shedding Light on Animal Care Standards

In Iowa and across the county, Beef Quality Assurance helps lead to safe, high-quality beef.

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October 29, 2019

Iowa, Illinois Beef Councils Team Up for Fun and Fiery Chicago Gourmet Event

Beef. It’s What’s For Dinner. was proud and prominent at the 12th annual Bon Appetit presents Chicago Gourmet “foodie” event Sept. 28.

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September 17, 2019

With Help from Iowa, National Program Reaches Major Milestone

Masters of Beef Advocacy Celebrates 10 Years, 15,000 Graduates

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September 12, 2019

Beef Resources for Family and Consumer Science Teacher Programs

120 Family and Consumer Science (FCS) teachers visited the Beef for Strength exhibit during the 2019 Iowa Family and Consumer Science Educators Conference held in Ames, Iowa on August 6, 2019.

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August 21, 2019

Allison Named New Director of Industry Relations

The Iowa Beef Industry Council (IBIC) is excited to welcome Casey Allison of Nevada, Iowa as our new Director of Industry Relations.

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August 20, 2019

IBIC Welcomes Accountant

The Iowa Beef Industry Council (IBIC) is excited to welcome Sharon Kline of State Center, Iowa as our new Accountant.

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August 1, 2019

Iowa’s Best Burger at Iowa State Fair

The 2019 Iowa’s Best Burger will be featured during the upcoming Iowa State Fair at the Cattlemen’s Beef Quarters on Friday, August 9.

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July 24, 2019

Cattlemen’s Beef Quarters Announces New Menu Item for 2019

The Cattlemen’s Beef Quarters at the Iowa State Fair announces a new menu item for 2019 – Ranch Hand Steak Salad.

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July 2, 2019

Beef at Drake Road Race Recovery Zone

The Iowa Beef Industry Council (IBIC) provided beef jerky to 2,000 runners who competed in the 5K, 10K and half marathon at the Drake Relays Road Races held April 20th, in Des Moines, Iowa.

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June 18, 2019

Stockmanship & Stewardship Event June 28-29 in Ames

Join us in Ames, IA for the Midwest Summer Stockmanship & Stewardship experience on June 28-29, 2019.

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June 3, 2019

Serve up a Savory Steak this June

In honor of steak month, the Iowa Beef Industry Council is sharing tips on how to enjoy wholesome, nutritious and delicious beef meals on the grill all summer long.

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May 21, 2019

The Beef Industry Behind the Auction Block

The Beef Checkoff Program releases the latest farmer profile video to show consumers how beef gets from pasture to plate.

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April 25, 2019

Winners Selected in Beef Marketing Competition

The Iowa Agriculture Literacy Foundation has selected winners for High Steaks, their beef marketing competition.

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April 23, 2019

Beef Checkoff Educates Health Professionals at Iowa Health Conferences

The Iowa Beef Industry Council (IBIC) attended two state-wide health conferences to educate influential health professionals on the positive benefits of beef and the importance of beef as a food for strength.

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April 18, 2019

Hands-on Cattle Care Training is Coming to Iowa

Join us in Ames, IA for the Midwest Summer Stockmanship & Stewardship experience on June 28-29, 2019.

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March 27, 2019

Beef Checkoff Hosts Dietitian Media Training Workshop

The Iowa Beef Industry Council provided media training workshops to twenty-two dietetic interns, students, and clinical dietitians at the University of Iowa on February 26 in Iowa City and at Iowa State University in Ames on February 27.

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March 22, 2019

Beef Checkoff Engages Family Physicians in Pennsylvania

The national Beef Checkoff welcomed the opportunity to engage, on a local level, with the Pennsylvania Academy of Family Physicians.

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March 19, 2019

Top 10 Announced for Iowa’s Best Burger Contest

Iowa's Best Burger Contest announces the 2019 Top 10 Best Burgers.

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March 5, 2019

Virtual Reality Beef Ranch Tours Expand to Global Audiences

A look inside America’s beef farming and ranching industry is now available to new audiences with translated 360-degree virtual tours.

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February 27, 2019

Less Than Two Weeks to Nominate Iowa’s Best Burger

There is still time to nominate your favorite burger for this year’s Iowa’s Best Burger Contest.

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February 11, 2019

Search Begins For Iowa's Best Burger

Iowa’s beef producers are asking their fellow Iowans to help find Iowa’s Best Burger in 2019.

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February 7, 2019

IBIC Welcomes Director of Marketing & Communications

The Iowa Beef Industry Council (IBIC) is excited to welcome Kylie Peterson, Ames, Iowa, as Director of Marketing & Communications

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January 24, 2019

Beef Producers Elected to Oversee National & State Beef Checkoffs in Iowa

Beef producers from across Iowa elected, Dan Hanrahan and Corinne Rowe to serve as directors of the Executive Committee for Iowa Beef Industry Council.

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January 7, 2019

IBIC Accepting Research Proposals

Beef farmers in Iowa are excited about the opportunity to release the 2018-19 call for research proposals funded by the $0.50-per-head Iowa State Beef Checkoff Program.

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January 2, 2019

Japan & South Korea Equally Hungry for U.S. Beef

The Japanese market for U.S. beef continues as the number one export market for our products. South Korea is edging forward to compete for the same product currently the number two export market.

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December 18, 2018

Kennedy, Peterson, Schwab win 2018 Iowa Beef Quality Assurance Awards

During the 2018 Iowa Cattle Industry Leadership Summit, the Iowa Beef Industry Council (IBIC) recognized Kennedy Cattle Company, Peterson Farms, and Denise Schwab for the 2018 Iowa Beef Quality Assurance (BQA) Awards.

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October 15, 2018

Beef. It's What's For Dinner. Debuts at Chicago Gourmet Food & Wine Event

Food and wine lovers from all over the city of Chicago and the suburbs came out of the woodwork by the thousands to attend the biggest high-end food and wine event of the year on September 28-30: Chicago Gourmet.

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