The mission of the Beef Checkoff Program focuses on "improving producer profitability, expanding consumer demand for beef and strengthening beef's position in the marketplace." To accomplish this the checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through the combination of initiatives, including consumer advertising, research, public relations and new product development.
The Iowa Beef Industry Council provided media training workshops to twenty-two dietetic interns, students, and clinical dietitians at the University of Iowa on February 26 in Iowa City and at Iowa State University in Ames on February 27.
The national Beef Checkoff welcomed the opportunity to engage, on a local level, with the Pennsylvania Academy of Family Physicians.
A look inside America’s beef farming and ranching industry is now available to new audiences with translated 360-degree virtual tours.
There is still time to nominate your favorite burger for this year’s Iowa’s Best Burger Contest.
The Iowa Beef Industry Council (IBIC) is excited to welcome Kylie Peterson, Ames, Iowa, as Director of Marketing & Communications
Beef producers from across Iowa elected, Dan Hanrahan and Corinne Rowe to serve as directors of the Executive Committee for Iowa Beef Industry Council.
During the 2018 Iowa Cattle Industry Leadership Summit, the Iowa Beef Industry Council (IBIC) recognized Kennedy Cattle Company, Peterson Farms, and Denise Schwab for the 2018 Iowa Beef Quality Assurance (BQA) Awards.
Food and wine lovers from all over the city of Chicago and the suburbs came out of the woodwork by the thousands to attend the biggest high-end food and wine event of the year on September 28-30: Chicago Gourmet.