Checkoff News

The mission of the Beef Checkoff Program focuses on "improving producer profitability, expanding consumer demand for beef and strengthening beef's position in the marketplace." To accomplish this the checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through the combination of initiatives, including consumer advertising, research, public relations and new product development.

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Iowa Beef Quality Assurance Program

A national program that raises consumer confidence through a commitment to quality within every segment of the beef industry.

County Grant Program

Enhance beef advertising and promotion efforts within your county. This program is funded by the Iowa State Beef Checkoff Program.

2017-18 County Grant Packet

Download the packet

Advocacy Tools

Tell your story with the tools you need from the Masters of Beef Advocacy (MBA) Program.

masters of beef advocacy program

Annual Reports

Learn about some of the specific beef checkoff programs and the results that help increase the consumer preference for beef.

2018 Iowa Beef Industry Council marketing plan

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Midwest Marketer 

Published articles on Checkoff activities.