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Fareway Stores, Inc., Partners with Iowa Beef Industry Council to Kick Off May Beef Month

Brooke German | May 7, 2018

Contact: 

Brooke German, Director of Marketing, Iowa Beef Industry Council, 515-296-2305; or

Emily Toribio, Corporate Outreach & Communications Coordinator, Fareway, 515.979.6448, [email protected]

Unveiling ceremony recognizes beef producers and quality Iowa Beef

DES MOINES – In conjunction with Secretary of Ag Mike Naig, the Iowa Beef Industry Council and Fareway Stores, Inc. unveiled a semi-truck recognizing the contributions of Iowa cattle farmers. Unveiled to kick-off May Beef Month, the trailer showcases quality product, set off by a quote from an Iowa cattle farmer.“

As we celebrate May Beef Month and enter the summer grilling season, this trailer will highlight the delicious, nutritious beef raised by our state’s farmers and enjoyed by Iowans across the state,” Iowa Secretary of Agriculture Mike Naig said. “This is a great opportunity to promote Iowa agriculture and have a rolling billboard for Iowa beef.”

Members of the Iowa Beef Industry Council, Fareway Stores, Inc., and the Iowa Department of Agriculture and Land Stewardship celebrated May Beef Month with the reveal of a new semi trailer on May 7. 

“Retailers in the state of Iowa are a valuable partner to Iowa cattlemen and the beef industry,” says Steve Rehder, chairman of the Iowa Beef Industry Council and beef farmer from Hawarden. “We are pleased to kick-off May Beef Month with the unveiling of the Fareway trailer wrap, which highlights high quality beef, from farm to table.”

“May Beef Month recognizes the contributions of our Iowa cattle farmers and the quality product they produce,” said Fareway CEO Reynolds W. Cramer. “This month and every month, Fareway supports local farmers. This trailer is a tribute to high quality beef that Iowa, and ultimately Fareway, is known for.”

The trailer will be added to Fareway’s existing fleet, and travel a five-state region including Illinois, Minnesota, Nebraska, and South Dakota.

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About the Iowa Beef Industry Council: The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff.  Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand.  For more information, visit www.iabeef.org.

Fareway Stores, Inc. is a growing Midwest grocery company currently operating 121 store locations in Iowa, Illinois, Minnesota, Nebraska, and South Dakota. Fareway holds family values in the highest regard, demonstrating integrity, fairness, and honesty in relationships with customers, employees, vendors, and suppliers. Visit Fareway.com for more information.