Fuel for Performance | Sports Nutrition Videos

Contact: Rochelle Gilman, Director of Nutrition & Health, Iowa Beef Industry Council, 515-238-0944

The Iowa Beef Industry Council (IBIC) has teamed up with a certified sports dietitian to produce eight sports nutrition video tips. The purpose of the videos is to provide athletes and those individuals interested in improving training and physical activity performance with credible information from an expert in the field of sports nutrition.

Ellen Davis, RD, CSSD, LD, is a board-certified specialist in sports dietetics (CSSD) and a registered dietitian at Hy-Vee.  As a former athlete, Ellen discovered the value of treating food as fuel.  Her role at Hy-Vee is to help athletes and individuals develop realistic fueling plans to assist in achieving their personal wellness and athletic goals.

The short videos feature optimal nutrition and practical tips to fuel for recovery and performance, including the importance of beef’s role in providing a complete protein and nine essential nutrients. The video tips focus on food ideas, that showcase snacks and meals for optimal nutrition, including a recipe demonstration for beef breakfast egg muffins and beef jerky trail mix. Davis covers topics including the importance of protein for building and repairing muscles, when and what to eat before and after training and pre-workout fueling foods.

To view the sports nutrition video tips, click here.  

About the Iowa Beef Industry Council: The Iowa Beef Industry Council is funded by the $1-per-head National beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff. Checkoff dollars are invested in beef promotion, consumer information, research, industry information, and foreign market development, all with the purpose of strengthening beef demand. For more information, visit iabeef.org.