In 1983, the Iowa Beef Industry Council and the Iowa Cattlemen's Association joined forces with Governor Terry Branstad and organized the Governor's Charity Steer Show (GCSS). At the Governor's request, the designated charity for the first-time event was the Ronald McDonald Houses of Iowa. Houses are now located in Des Moines, Iowa City and Sioux City. These facilities house the family members of seriously ill children being treated in area hospitals.
Since its inception in 1983, the Governor’s Charity Steer Show has generated over $3.5 million (equivalent to more than 270,000 nights stays) in support of Iowa’s Ronald McDonald House chapters. During that same time, nearly 48,000 Iowa families have been served. Additionally, another 8,000 families coming from all 50 states and more than 60 foreign countries have used the Iowa facilities.
This year's event will take place Saturday, August 10th, 2019, 4:00 pm in the Pioneer Livestock Pavilion at the Iowa State Fair.